LOVE DOG, LOVE SELF & LOVE LIFE
hey there—thanks for being here. ☺︎
the hearts behind EMPAWR are two best friends, lifelong dog and cat moms, and proud UofTer & NYUer.
the EMPAWR story began in the hustle of New York—then came the lockdowns. our pets became more than companions. they were comfort, love, and emotional support through every high, low, and sweatpants-netflix marathon. and as true dog moms, we had this moment: they deserved better.
our furbaes are our best friends. their everyday essentials shouldn't be subpar—they deserve to feel elevated. that's exactly what we set out to create. they make our lives better; we wanted to make theirs more empowered, too.
HOW WE STARTED
we started with bandanas. not just any bandanas – children-grade soft, ultra-high quality 100% cotton, double-layered for durability, reversible, with patterns fully printed into the fabric. each one features our embroidered logo and a one-of-a-kind design from our all-female team.
we then added something extra: heart charms. our little gift with every bandana. they became the original “cute as fluff” charms that caught attention on Instagram—and they sparked an idea. what if we could create something just as special, but designed to be worn every single day, while providing an essential safety function?
that’s when dog tags entered the picture. and that’s where we got a little obsessive.
aluminum? it scratches and bends. stainless steel? heavy, dull, and can't hold vibrant color. enamel? rusts. we refused to settle. we spent months testing, rejecting, perfecting—until we landed on the answer: jewelry-grade metal. the same kind used in high-end fashion, reimagined for pets. it stays strong, vibrant, and stunning. paired with a polished ring and deep engraving, it was finally perfect.
OUR COMMUNITY
since our launch in 2022, EMPAWR has been about one thing: YOU—our community of dog parents. your feedback inspires every detail, every design.
because a dog tag isn't just a tag—it's a statement. a small piece of jewelry that says: “my dog deserves the best.”
right now, we're independent, fueled by coffee, passion, and an unapologetic obsession with getting it right. thank you for being part of our journey—and for letting your pup, and their unique, stylish personality, shine with EMPAWR.
EMPAWR = EM (them) + PAWR (power🐾).
—love dogs. empower community. celebrate personality.
our love for dogs won't stop, and neither will our journey; we're always searching for a better life and better products for our best friends, our fur baes. we thank you for joining this movement of pups who are empowered to be safe, stylish, and completely themselves, with the ultimate goal to:
EMPAWR dogs,
for a better and happier life.
with love & obsession,
the founders of EMPAWR x
we're committed to
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empower 🐕 dogs
to show dog's personality
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empower 🙌 dog owners
to high-quality, playful fashion and essentials
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empower 💞 community
to design products the way you love
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empower 🌈 fashion
to be timeless, comfortable, and stylish
