shop dog ID tag as jewelry

A hand with manicured nails holds a round charm that reads "Mama's Boy" in pink letters on a light blue background. The charm has a silver rim and a small loop at the top. The hand is held against a blurred background with a dark, reflective surface. A hand with manicured nails holds a round charm that reads "Mama's Boy" in pink letters on a light blue background. The charm has a silver rim and a small loop at the top. The hand is held against a blurred background with a dark, reflective surface.
WHY JEWELRY-GRADE?

we refused to settle

aluminum scratches and bends. stainless steel is too heavy. enamel rusts. we spent months testing and rejecting — until we found the answer. the same metal used in high-end fashion, reimagined for dogs. strong, vibrant, stunning.

your pup + you

dog ID tags as jewelry

exclusively in-house designs. premium quality.

dog & self love

an expression of the unique bond you have with your dog.

stylish city walks

built for everyday. in colours you’ll actually want to be seen with.

📷 join our community

#EMPAWRbae community all around come together to show their attitude.