A hand with manicured nails holds a round charm that reads "Mama's Boy" in pink letters on a light blue background. The charm has a silver rim and a small loop at the top. The hand is held against a blurred background with a dark, reflective surface. A hand with manicured nails holds a round charm that reads "Mama's Boy" in pink letters on a light blue background. The charm has a silver rim and a small loop at the top. The hand is held against a blurred background with a dark, reflective surface.
WHY JEWELRY-GRADE TAGS?

we refused to settle

aluminum scratches and bends. stainless steel is too heavy. enamel rusts. we spent months testing and rejecting — until we found the answer. the same metal used in high-end fashion, reimagined for dogs.

dress your dog. own the walk.

shop the look

your pup + you

the tag.

designed like jewelry. built to last. exclusively EMPAWR.

the look.

because how your dog shows up is how you show up.

the walk.

comfortable. waterproof. in colours that were made to be noticed.

seen on your walks

tag us @empawr.official and show us how your dog wears it.