the hearts behind EMPAWR are two best friends, lifelong dog and cat moms, and proud UofTer & NYUer.

the EMPAWR story began in the hustle of New York—then came the lockdowns. our pets became more than companions. they were comfort, love, and emotional support through every high, low, and sweatpants-netflix marathon. and as true dog moms, we had this moment: they deserved better.

our furbaes are our best friends. their everyday essentials shouldn't be subpar—they deserve to feel elevated. that's exactly what we set out to create. they make our lives better; we wanted to make theirs more empowered, too.

that’s when dog tags entered the picture. and that’s where we got a little obsessive.

aluminum? it scratches and bends. stainless steel? heavy, dull, and can't hold vibrant color. enamel? rusts. we refused to settle. we spent months testing, rejecting, perfecting—until we landed on the answer: jewelry-grade metal. the same kind used in high-end fashion, reimagined for pets. it stays strong, vibrant, and stunning. paired with a polished ring and deep engraving, it was finally perfect.

EMPAWR = EM (them) + PAWR (power🐾).

—love dogs. empower community. celebrate personality.

our love for dogs won't stop, and neither will our journey; we're always searching for a better life and better products for our best friends, our fur baes. we thank you for joining this movement of pups who are empowered to be safe, stylish, and completely themselves, with the ultimate goal to:

EMPAWR dogs,

for a better and happier life.

with love & obsession,

the founders of EMPAWR x