Posted by EMPAWR Inc.
on November 10, 2025
Shopping for a pet lover is easy in theory—just get them something for their dog, right? But most pet owners already have the basics covered. They've got the leash, the bed, the toys. What they don't have? A truly personalized touch that combines function with thoughtfulness. That's where personalized dog tags come in.
A custom pet tag isn't just practical (though it absolutely is). It's a gift that shows you get it. You understand that their dog isn't just a pet—they're family. And this Black Friday, it's the kind of gift that doesn't break the bank but feels special anyway.
Why Personalized Dog Tags Hit Different
Here's what makes a personalized dog tag the ideal gift: it's useful, it's personal, and it's something pet owners actually need but might not prioritize for themselves. Most people throw a basic tag on their dog's collar and call it done. A custom tag elevates that into something that reflects the dog's personality and the owner's style.
EMPAWR's personalized dog tags are designed with both function and aesthetics in mind. Durable materials, clean engraving, and styles that actually look good on your dog's collar—not an afterthought. Think about it. Every time they see that tag on their dog's collar, they'll think of you. It's a daily reminder that works double duty—keeping their dog safe while looking good doing it.
Perfect for Every Type of Pet Owner
The New Pet Parent: Someone who just brought home a puppy or rescued a dog needs a tag immediately. It's practical, thoughtful, and takes one thing off their very long to-do list. EMPAWR tags are ready to personalize with all the essential info—name, number, and more—so their new pup is protected from day one.
The Aesthetic Pet Owner: For the person whose dog's Instagram is better curated than their own, a sleek, stylish tag is essential. It's about the details—and EMPAWR's designs range from minimalist rounds to modern shapes that match their dog's whole vibe. Chef's kiss.
The Worrier: You know this person. They stress about their dog getting loose, even though their pup has never shown interest in running off. A personalized dog tag gives them genuine peace of mind. EMPAWR's deep engraving ensures phone numbers stay readable through years of wear—and that's a gift you can't put a price on.
The Person Who Has Everything: Seriously, what do you get someone whose dog already has seventeen bandanas and a wardrobe that rivals yours? A custom EMPAWR tag with their dog's name, a funny phrase, or a design that actually matches the dog's personality feels thoughtful, not generic.
What Makes a Great Personalized Dog Tag
Not all tags are created equal, and if you're gifting one, you want it to be good. Look for:
Durability: This tag needs to survive dog park trips, lake days, and whatever chaos the dog gets into. EMPAWR uses high-quality materials built to last.
Clear Engraving: Deep, legible text that won't wear off. If someone finds their dog, you want that phone number readable. EMPAWR's laser engraving stays crisp and clear.
Style Options: Whether the recipient loves minimalist and modern or fun and colourful, EMPAWR's collection has designs that match every taste.
Size Variety: A tag for a Chihuahua shouldn't be the same size as one for a Golden Retriever. The right fit matters for both function and comfort, and EMPAWR offers multiple sizes to suit any breed.
Black Friday: The Smart Time to Buy
Let's be honest—pet gear can add up. Black Friday is the perfect opportunity to snag high-quality personalized dog tags in a set for the gifting season. Whether you're buying for one dog owner or checking off multiple people on your list, this is the week to do it.
EMPAWR's custom pet tags check all the boxes: durable materials, one-of-a-kind designs, and personalization that lasts.
Easy Gifting, Big Impact
A personalized dog tag is one of those gifts that feels special. It's thoughtful, useful, and personal—three things that are surprisingly hard to find in one package. Plus, it comes in giftable packaging, ships quickly, and works for literally anyone with a dog.
Your favourite pet lover deserves a gift that gets them. Their dog deserves a tag that's as unique as they are.
EMPAWR is a community-powered lifestyle dog brand with the mission to empower and inspire the next generation of dog owners to celebrate dog's individuality and personality.
